Video - Adding Client Value
Who is your typical client? What type of clients do you help?
Anyone who has set financial goals for themselves and would like help working towards their goals can qualify as a client. Those who are in, or close to, retirement, usually require more help since they face more issues in more areas. While younger individuals tend to be more interested in the growth and protection of their assets, those in retirement may also need help with their income distribution and family transfer issues as well.
What type of issues do new retirees face?
New retirees essentially face a balancing act between all the main areas of asset management – the growth, distribution, preservation, and protection of their assets. They are nearing or at the end of the asset accumulation phase where higher risk tolerances and greater potential returns could be afforded. Now that they’ve reached or will soon be reaching retirement, their risk factors begin changing – income may be reduced, sometimes significantly, the sources of income may have varying tax consequences, time horizons grow shorter, and inflation and liquidity concerns become greater. Meanwhile, they keep an eye on asset preservation as family transfer goals become increasingly important along with ensuring they have sufficient assets in the event they live well beyond their life expectancies.
Adding Client Value
The company is qualified to offer advice in a number of financial areas but where it can add the most value to clients is by its commitment to keep clients focused on the potential benefits of long-term investing, helping to ensure they don’t pursue costly and speculative strategies, and keeping the pursuit of their financial goals the top priority. Adding value can be as much as keeping clients from making wrong decisions, as it is by helping them make the right ones.